Content writers are professional writers who create searchable, relevant and engaging content for use over the internet. They produce articles, blogs, and other written materials for many types of websites including corporate websites, blogs, e-zines, e-commerce sites, social networks, news aggregators, government websites, school websites, and other similar places on the web.
Website content optimization is a vital aspect of publishing website content. Optimization involves more than integrating specific keywords a few times in a page and writing articles with a certain number of words. The changing rules and algorithms of search engines has made it essential to provide well-written, social-ready, and useful content for website users.
Websites need relevant content to draw and retain visitors on the site. Relevant content refers to articles and content that web users searching around specific keywords find helpful, informative, and engaging. Quality content is compensated by search engines with priority ranking on search engine results page, exposing the website to more searchers, and increasing the prospects of making a sales.
Content writers are SEO specialists who know how to weave keywords naturally to well-researched and engaging articles, targeting readers and search engines at the same time. They know better than over stuff their content with keywords and risk readability, and quite possibly, search engine penalty. A content writer will surely know how to use the right keywords and create engaging content to optimize meta descriptions and title tags to suit a website’s marketing objectives.
Writing effective content requires long hours of research. Web writers need to provide accurate and highly informative content to build viewer’s trust, compel them to continue browsing the website, and convince them to buy products or services that the website is promoting.
It is the content writer’s job to make sure that website visitors will get the information they’re looking for quickly and efficiently by providing focused, organized, and web-friendly content. An estimated 79% of web users scan through text instead of reading closely and reflectively, skipping much of the content that they consider as unimportant.
In creating content, writers must consider the specific target audience of the website and adjust the type, level, and tone of content to suit the needs and preferences of its audience.
Content writers typically create or edit content that are focused on promoting, marketing, or selling products and services listed in the website. Informational content, on the other hand, are geared towards educating web users by providing complex information in easy-to-understand format, at times adopting a conversational tone if required.
Designing the appearance of articles in a website is one of the essential skills of a content writer. A writer has to be astute and artistic in presenting content, using headings and subheadings to create a visually pleasing and highly readable copy. A good content writer knows how to break a complicated idea into more digestible pieces of information that are interesting and useful to web readers, enticing more visitors to the site.
A content writer is much more than a writer who produces content for the web. In many instances, a web writer has to do a lot of editing, rewriting, or polishing of old articles or content on a website. The job will sometimes require deciphering rough copies and turning out a comprehensible and neat version of a page of scribbling.
Content writers provide invaluable support to a company’s internet marketing efforts by taking on the tedious and time-consuming job of article writing, allowing it to focus its attention on the more important aspects of business and marketing.
Indeed, a content writer is your ally in driving desired traffic to your website and ensuring online success.